Record labels + their artists, worldwide need to pay attention, and take note of what I just witnessed. These South Korean divas, from the popular all-girl pop group “2NE1”, basically produced a fashion film, heavily-featuring Balmain SS11, for their “Lonely” video. One coveted/outrageously expensive Balmain jacket after the other (each shown below, L to R, in order of appearance), they showed us how they roll in SK. WATCH!

Other runway looks I noticed right away, in the video, are from the following SS11 collections (from L to R, in order of appearance): Burberry jacket, Balenciaga shirt, Mary Katrantzou dress (modified), & Burberry jacket.

(images via style)